The world of museum experiences is evolving — rapidly. As we move into the second half of 2025, we’re seeing a renewed focus on depth over dazzle, relevance over wow factor, and design that serves not just the exhibit, but the visitor and the institution. Here are five trends we believe are shaping the future of exhibit design:
1. Immersion That Teaches, Not Just Entertains
Visitors don’t want to be passive. Expect a rise in fully immersive environments that also deliver on learning goals, blending scenography with smart interpretive strategy. It’s not just about how a space looks, but how it transforms understanding.
EXP Insight: We’re seeing more clients ask for environments that invite active participation — especially for younger and intergenerational audiences.
2. Metrics-Driven Design
Design teams are being held accountable not just for aesthetics, but for outcomes. Expect growing demand for exhibits that integrate with visitor analytics platforms — tracking dwell time, engagement, and traffic flow to inform future iterations.
EXP Insight: This is our favorite intersection — where physical space meets real data. We believe exhibit design should evolve with visitors, not just for them.
3. Flexible, Modular Fabrication
With evolving needs and shifting priorities, museums are looking for modular, easily updated exhibits. Fabrication strategies that allow for drop-in components or interchangeable content will be the gold standard.
EXP Insight: As a design/build firm, we’re doubling down on modular systems that can be updated without dismantling entire exhibits — a win for both budgets and sustainability.
4. Deep Cultural & Community Co-Creation
Gone are the days of designing for communities — the future is about designing with them. From community advisory panels to open-call content contributions, authenticity is in demand.
EXP Insight: This co-creation model leads to richer, more resonant storytelling — especially in historic, local, or underrepresented narratives.
5. Thoughtful Tech Integration
Instead of flashy or excessive screens, the trend is shifting toward intentional technology — solutions that enhance the story rather than distract from it. The focus is on using the right tech, in the right place, for the right reasons.
EXP Insight: We’re helping clients prioritize technology that deepens engagement or access — not just because it’s available, but because it’s meaningful to the visitor journey. Sometimes, the smartest choice is designing a moment without a screen.
Let’s Build the Future, Thoughtfully
At EXP Studios, we believe extraordinary design begins with listening — to audiences, to data, and to the world around us. Want to talk about what’s next for your space?
📩 Get in touch. Let’s turn your ideas into impact.